After ten weeks of reflecting on a decade of entrepreneurship, we’re closing this series with a lesson that might be the most expansive, the most liberating, and—yes—the most “woo” of them all. Over the past ten years, I’ve learned more about myself, business, and what’s truly possible than I ever expected when I first started. Some lessons were painful, some joyful, all deeply formative. And today, we land on the one that has fundamentally transformed the way I live, lead, and build: you can do anything you want to do with your life.

This closing lesson is a reminder, an invitation, and—for many women—a challenge to step into what you already sense is possible. Let’s dig in.

 

I wasn’t always someone who believed that I could choose my own path. In fact, for much of my life, I followed the script I was handed: go to school, get the degree, find a job, stay until retirement, maybe collect a pension if you’re lucky. I coloured inside the lines because that was what I was told “successful” people do.

But entrepreneurship cracked something open in me. Over the years, my career path has made almost zero traditional sense—from PR to sports marketing, to tech, to luxury automotive, to nutrition coaching, to owning a brick-and-mortar gym, to launching a social media agency, to starting another nutrition company, to building This Mother Means Business.

And yet?

Every pivot made me more me. Every start, every ending, every reinvention taught me that we’re allowed to choose again—at any time.

This lesson didn’t come quickly. It didn’t come easily. But it came, and it’s now the foundation I stand on.

 

Doing what you want with your life starts with one thing: belief that it’s possible for you.

But belief doesn’t grow in isolation. It grows in community, in proximity to people who can hold it when you’re shaky, expand it when you’re doubting, and remind you of it when you forget.

A speaker at an event I attended said something I’ll never forget:

Who you surround yourself with matters. You need people who can say:

“That idea? Let’s make it bigger. Let’s figure out who you need. Let’s get you into the rooms where this becomes real.”

That’s why the Inner Circle exists. Sometimes belief is born in community long before it’s born inside us.

 

Support is crucial—but at the end of the day, you have to believe in yourself more than anyone else does.

Some mornings, that belief looks like eating a big slice of delusional pie and saying:

“I am the best person for this. My idea is worth pursuing. My work is needed.”

Not reckless. Not impulsive. But deeply faithful.

When belief is weak, mentorship helps. Community helps. Borrowing someone else’s belief helps. But the end goal is the same: you must be your own anchor.

 

The beauty of modern entrepreneurship is that we can choose differently anytime.

Does it always happen overnight? No.

Does it require responsibility, especially as mothers? Absolutely.

But pivoting is always available.

The moment it clicked for me was so simple.

I woke up, went for a run, and thought:

You can be the woman who runs.

The woman who sells.

The woman who starts the business.

The woman who steps into the room.

The woman who stops tolerating a version of her life that isn’t aligned anymore.

You get to choose—every single day.

 

I hear a lot of reasons why women don’t go after what they want:

“My kids are too young.”

“My partner won’t understand.”

“I don’t have the time.”

“I don’t have the support.”

“It’s not the right season.”

I’ve heard them all. I’ve made many myself.

But ultimately?

We are responsible for the lives we choose. And we always have more agency than we think. Some have more privilege than others—that’s real and undeniable. But history is full of stories of people who created a life they wanted against unimaginable odds.

The turning point is always the same: they decided.

 

When you see a woman succeeding in the way you want to succeed, you have two choices:

One shuts you down. The other sets you free.

For years, I chose option one.

Today, I choose option two every single time.

There are 8 billion people on this planet. You don’t need even a fraction of them to build a wildly successful business. If someone else has done what you want to do, that’s not a threat—it’s evidence.

Borrow their proof until you create your own.

 

If you take nothing else from this entire ten-week series, take this:

It won’t always happen quickly. It won’t always be neat. But it is possible.

You just have to be the woman who goes after it.