Why Letting Go of Control Is The Best Thing You Do for Your Business
Nov 24, 2025
How Your Ego Is Quietly Holding You Back (and How to Let It Go)
If there’s one thing ten years in entrepreneurship has taught me, it’s that your ego isn’t your edge—it’s your liability.
You might be thinking, “I don’t have an ego.” But the truth is, ego isn’t always arrogance. It’s not just the loud, look-at-me energy we picture when we hear the word. Ego shows up in subtle ways: the need to control everything, the drive to do it all yourself, the fear of being wrong, or the endless pursuit of perfection.
And here’s the thing: your ego will crush you if you let it.
How Ego Sneaks Into Your Business
Ego isn’t just about thinking you’re the best. It’s often about fear—fear of not being good enough, fear of being judged, fear of losing control. It shows up like this:
- The “I’ll just do it myself” mentality, because no one else will do it quite like you.
- Avoiding delegation because you don’t trust anyone to do it right.
- Getting defensive when someone questions your offer or gives feedback.
- Overanalyzing every post you make, looking for validation in likes and comments.
- Staying quiet instead of sharing your truth because you’re afraid it might be “cringey.”
If any of those sound familiar, you’re not alone. I’ve been there too.
When I first started my agency, I told myself I had to be the one editing every reel for my clients. I spent hours doing something that drained me, convinced no one else could do it the “right” way. When I finally handed it off to someone on my team, not only did she do it faster—she did it better. My ego had kept me stuck in busywork when I should’ve been leading.
When Ego Becomes a Saboteur
Ego loves control, and when it takes the driver’s seat, it sabotages progress. It keeps you stuck in projects that should have ended long ago, or prevents you from taking the risks that would move you forward.
I’ve been there too—like the year I almost ran This Mother Means Business Retreat simply because I said I would. My ego worried what people would think if I didn’t. But when I stepped back and asked, “Is this actually right for me right now?” I realized it wasn’t. Canceling that event opened the door for something even better—the 2026 This Mother Means Business Live event I’ve always dreamed of creating.
Ego also shows up when we chase validation instead of alignment. I could take on sponsors for this year’s event who don’t reflect my values but would look impressive on paper. That might stroke my ego, but it would compromise what this brand stands for—and that’s not the kind of business I’m building.
Letting Go of Ego to Let In Ease
If your business relies on you always being right, you’re setting yourself up for burnout. Your business grows when you grow—and growth requires humility.
Over the years, I’ve learned to catch myself when ego takes over. It’s not perfect (and it never will be), but that awareness has changed everything. Here are a few reflection questions I ask myself—and now, I’m inviting you to do the same:
- Where are you resisting help?
- Ask yourself: If I trusted the business would grow with less of me, what would I do differently this week?
- Where are you proving instead of serving?
- Share something real. Ditch the polish. Let people in on your process.
- Where are you defending old strategies out of fear?
- Audit what’s actually working, not what used to work.
When you can see your ego for what it is—a defense mechanism, not a superpower—you open yourself up to so much freedom.
The Freedom on the Other Side
I once stayed far too long in a business partnership that was draining me because my ego told me walking away meant failure. But it didn’t. It meant freedom. Every time I’ve chosen to quiet my ego, I’ve moved closer to alignment, peace, and ease—and I promise, that’s available to you too.
Here’s to building your business without the weight of proving, perfecting, or performing.
Here’s to doing it your way.
Here’s to no ego, amigo.
