What To Do When Your Business Feels Heavy (And What That’s Really Telling You)
Feb 16, 2026
When building a business starts to feel heavier than it should
This episode came from a moment that felt unexpectedly full circle for me.
I recently started working with a new client — a gym owner who is eight weeks pregnant with her first baby. And if you know my story, you know that in 2016, I was a pregnant gym owner too. Sitting with her brought up a lot for me. Not in a sad way, but in a reflective way.
Back then, everything felt heavy.
Not just the work itself, but the holding of it all — the responsibility, the decisions, the pressure, the identity shift that comes with becoming a mother while running a business that depends on you.
And lately, I’ve been having this same conversation with so many women. Smart, capable entrepreneurs who aren’t failing — but still feel stuck, tired, and weighed down by their business.
So today, I want to talk about why that heaviness shows up — and what it’s actually asking for.
Heaviness isn’t a motivation problem
One of the biggest myths I see is this idea that when your business feels heavy, it means you’re doing something wrong.
That you’re lazy.
That you need to be more disciplined.
That you just need more clients, more leads, more money.
But more clients on top of a shaky structure don’t make things lighter — they make them heavier.
If your business already feels overwhelming, adding more people into it is like trying to carry one more bag of groceries when your hands are already full. It doesn’t fix the problem. It just adds strain.
Most of the time, heaviness doesn’t come from what you’re doing — it comes from how much you’re holding.
The three most common sources of business heaviness
When I look across my coaching calls, I see the same patterns again and again. Business heaviness usually comes from one (or more) of these places.
1. Misaligned focus
This happens when you’re doing things because you think you should.
You’re spreading yourself across too many channels.
You’re chasing strategies without knowing what actually moves your business forward.
You’re busy — but unclear.
When you don’t know where your effort belongs, everything feels harder than it needs to be.
2. Unsupported delivery
This is what shows up when boundaries are missing.
You’re replying to clients late at night.
You’re overdelivering without being paid for it.
Scope creep is happening quietly.
Systems aren’t holding the work after a sale is made.
Even good work becomes exhausting when it isn’t supported properly.
3. Decision overload
This one is sneaky.
You’re constantly second-guessing yourself.
Rebuilding instead of refining.
Holding everything in your head instead of putting it into systems or processes.
When every decision feels heavy, it’s often because you’re making too many of them — alone.
Heaviness is information, not failure
Here’s the reframe I want you to sit with:
Heaviness is information.
It’s not a sign that you’re bad at business.
It’s not a sign that you’ve chosen the wrong path.
It’s your business asking for support.
You’re allowed to pause and say, this isn’t working.
You’re allowed to change how you do things.
You’re allowed to build something that feels lighter.
I didn’t always believe that. For a long time, I thought entrepreneurship — especially as a mom — was supposed to feel hard. Like heaviness was the cost of entry.
Now I know better.
You don’t have to carry this alone
I created a free diagnostic to help you identify where your business heaviness is actually coming from — whether it’s focus, delivery, or decision overload — and what deserves attention first.
It’s not a quick hack.
It’s a clarity tool.
If you’ve been feeling like you’re doing all the right things but still feel exhausted, this will help you name what’s happening and give you a place to start.
You’ll find the link in the show notes.
And if what you’re craving is community, support, and real conversations — not surface-level advice — the Inner Circle is always a place where you don’t have to hold everything on your own
You deserve to build a business that supports you back.
