Local biz? Read this before your next social media post
Sep 25, 2025
If “big city” Instagram advice has ever felt off for your small town or local business, you’re going to love this week’s episode. I sat down with Kat Tepylo Murphy (Social Kat Media) to talk about building community-first social media that actually turns neighbors into customers.
Kat has spent a decade in social, lives that rural life, and helps small businesses make social fun—and profitable. We covered a ton, including the healthiest social boundary tip I’ve heard in ages.
In this episode, we dig into:
- Community > virality: Why 10–30 minutes of driving distance matters more than 10–30k new followers.
- Your profile is a “vibe check”: Even referrals look you up—keep an inviting, up-to-date presence.
- Show more you: Real, imperfect, “day-in-the-life” clips beat over-polished content.
- Collab courage: Stop waiting to be asked. Pitch the coffee shop, yoga studio, or boutique you love.
- Instagram + Threads together: Use Threads to test ideas, then repurpose winners to IG Stories/Feed.
- Boundaries that protect your brain: Kat’s genius move—keep social apps on a separate business phone (and out of the bedroom).
Try this this week:
Pick one local account where your ideal customers hang out (think: the beloved coffee shop). Follow, comment thoughtfully, and DM a simple collab idea (giveaway, story takeover, event highlight). Low lift, high connection.
