How to Write Copy That Still Sounds Like You

In this episode of This Mother Means Business, I sat down with copywriter Evie Tavares to talk about something we’ve surprisingly never done a deep dive on before: copywriting.

 

Not just what copywriting is—but how to write in a way that still feels like you in a season where AI tools are everywhere and content is being produced faster than ever.

 

This conversation felt especially timely because while AI can help us move faster, it can also quietly pull us away from our own voice if we’re not careful. And in business, your voice, your stories, and your values are the very things that build trust.

 

Copywriting is the writing that moves someone to action.

 

It shows up in your website copy, email marketing, sales pages, and social media captions. If you run a business, you’re already doing copywriting—whether you think of yourself as a “writer” or not.

 

Evie shared that great copy isn’t about clever tricks or formulas. It’s about empathy. It’s about understanding what someone is feeling, what they need to hear, and how to communicate in a way that makes them feel seen and understood.

 

We talked honestly about AI and tools like ChatGPT.

 

Used well, AI can be incredibly helpful—especially for repurposing content, organizing ideas, or turning existing conversations (like podcast episodes) into emails or posts.

 

Where it becomes a problem is when it starts replacing your thinking instead of supporting it.

 

When you outsource your creativity entirely, it becomes harder to stay connected to your own ideas, experiences, and intuition. Over time, everything can start to sound the same—and that’s when your message loses its power.

 

One of the most practical parts of this conversation was around where content actually comes from.

 

Evie shared that some of the best copy doesn’t come from brainstorming sessions—it comes from real life.

 

Journaling, keeping a notes app full of story ideas, and capturing thoughts as they come up throughout the day can make writing feel far less forced. Many of the best emails and posts start as casual conversations, client calls, or moments you almost didn’t think were “content-worthy.”

 

We also spent time talking about what Evie calls anti-sleaze copywriting.

 

That means avoiding things like false urgency, shame-based messaging, or making people feel bad about where they are.

 

Instead of selling through fear or pressure, good copy acknowledges someone’s current reality and invites them toward what’s possible—without manipulation.

 

Pain points still matter, but there’s a difference between understanding someone’s challenges and using those challenges against them.

 

One of the biggest themes of this episode was alignment.

 

There isn’t one “right” way to market. Almost everything works for someone. What matters is choosing strategies that feel honest, sustainable, and aligned with how you want to show up.

 

If something doesn’t feel good to write, it probably won’t feel good to read—and it definitely won’t feel good to do long-term.

 

As moms building businesses, we also talked about boundaries—around work hours, phone use, and recognizing seasons of life.

 

Building a business that supports your life instead of competing with it isn’t a luxury. It’s the point.

 

Your words matter.

 

In a world of automation and endless content, your humanity is still your greatest advantage.