How to Find More Time as Mom in Business
Nov 27, 2025
How to Stop Fighting Time and Start Flowing With It
If you’ve ever said the words “I just need more time,” this one’s for you.
In this weeks episode of This Mother Means Business, I sat down with Canadian time-management expert and fellow mom entrepreneur Jill Wright, and honestly — I left the conversation feeling lighter. Because Jill doesn’t teach time management in the traditional, rigid, “colour-code your calendar and wake up at 5 a.m.” kind of way. She approaches it like life: with flow, flexibility, and compassion.
Jill’s work lives at the intersection of time management, energy management, and self-care — something she calls Time Magic. It’s about finding systems that support who you are right now, not who productivity culture tells you to be.
The Problem Isn’t Time — It’s How We Relate to It
As moms, we hear all the time that “we all have the same 24 hours as Beyoncé.” But the truth is… we don’t. Our time looks completely different. Between client calls, school drop-offs, dinner prep, and the 2,000 tiny interruptions that make up a day, we’re often left wondering where the time even went.
Jill reframes this beautifully: time isn’t something to manage, it’s something to relate to. It’s about giving your flowing river a few banks — enough structure to guide it, without damming it up completely.
Time Confetti: The Hidden Power in Small Moments
One of my favourite takeaways from our conversation was Jill’s concept of time confetti — those scattered five-to-ten-minute pockets in your day that feel useless, but are actually gold if you use them intentionally.
Instead of seeing those fragments as lost time, Jill suggests creating a Time Confetti List — quick things you can do in those moments that fill your cup or move the needle forward.
A few of her examples:
- A few pages of an audiobook
- Gratitude journaling or breathwork
- Sending a voice note to a friend
- Small admin tasks (like signing school forms or booking an appointment)
The goal isn’t to fill every second — it’s to choose with intention. Sometimes the best use of your time confetti is simply to do nothing and breathe.
When Everything Feels Urgent
We also talked about that feeling of drowning in an endless to-do list — the one that feels heavier every time you look at it. Jill introduced a tool called the Eisenhower Matrix, which helps you decide what to do, delay, delegate, or ditch.
Because if everything feels important, nothing actually is.
It’s such a simple but powerful way to prioritize what truly matters — especially for those of us who feel pulled in every direction.
Finding the Tools That Work for You
If you’ve ever tried time-blocking and failed (hi, it’s me ๐โ๏ธ), you’ll appreciate Jill’s reminder that not every strategy works for every brain. She even created a Time-Style Quiz to help people discover what systems fit their natural rhythm — because forcing yourself into someone else’s productivity mold is a fast track to burnout.
And if you’ve recently discovered that you have ADHD, Jill shared a ton of small but impactful shifts — like using analog clocks instead of digital ones, color-coding your planner by time of day, or setting alarms for when to start getting ready instead of when to leave.
Becoming the Pilot of Your Time
One of the most powerful things Jill said was this:
“Time flies, but you’re the pilot.”
That one hit me. Because while we can’t control how fast life moves, we can control how we navigate it. We can choose to plan a few steps ahead, to create space for rest, and to use our time in ways that feel aligned instead of reactive.
So if you’ve been feeling overwhelmed, over-scheduled, or like you’re constantly behind — maybe it’s not about doing more. Maybe it’s about doing it differently.
Here’s to finding your rhythm, embracing your time confetti, and remembering that you’re the pilot.
