Delegation, AI, and Why You Don’t Need to Do It All Yourself

Sep 15, 2025

If you’re still answering emails at 10 p.m., posting on social media between client calls, and writing proposals while dinner’s burning, we need to talk. The truth is, you don’t have to do it all yourself. And in 2025, delegation doesn’t just mean handing work off to people—it also means learning to leverage AI.

This is a topic that’s come up again and again with my clients, inside Ambition, and in my coaching containers this year. And I’ll be honest with you: I’m still learning this too. Delegation has never come naturally to me. But the cost of not delegating—your time, your energy, and ultimately your business growth—is simply too high.

Let’s break this down together.

Why Delegation Feels So Hard

There are three big roadblocks that come up every single time I talk about delegation:

Money – “I can’t afford it right now.”
Here’s the truth: delegation doesn’t have to mean hiring someone full time. Sometimes it’s just two hours a week at $20 an hour. Sometimes it’s trying out an AI tool that costs less than your weekly Starbucks order. It doesn’t have to be all or nothing.
Control – “No one can do it like I do it.”
I get it. I’ve been there too. But here’s what I’ve learned: 80% done by someone else is 100% awesome. If you don’t have structures in place to help someone else succeed, that’s a systems problem—not a delegation problem.
Guilt – “If I ask for help, I’m failing.”
So many of us carry this one. We think we should be able to juggle it all, and if we don’t, it means we’re somehow less capable. But the truth? You don’t get a badge of honor for doing it all—you just get burned out.

The Real Cost of Not Delegating

If you refuse to delegate, you become the bottleneck in your business. That means:

Less energy for creativity and strategy.
Less time for your family.
Fewer opportunities to actually grow.

And yes, refusing to leverage AI comes with a cost too. Automating tasks like meeting summaries, drafting first versions of content, or even creating checklists can free up hours. Hours that you could be spending on the things that matter most.

Where to Start

If you know you need to delegate but don’t know where to begin, here’s my go-to first step: track your time.

Over a few weeks, write down everything you do. Then ask yourself:

Which are $10 tasks?
Which are $1,000 tasks?
Which ones actually move the needle?

Delegate the $10 tasks—whether to a person or to AI. Start with admin: email sorting, invoicing, scheduling. Or, if you’re like me, bookkeeping (bless you if you’re still doing your own).

When delegating to a person, make sure they have clear instructions. My favorite way? Loom videos. Record your screen once, and you’ll save yourself endless explanation down the line.

When delegating to AI, think of it as a collaborator, not a crutch. Use it to get drafts, outlines, and checklists that you polish in your voice.

Delegation Is an Investment

Delegation isn’t about laziness—it’s about being a CEO. A CEO uses every tool available, whether that’s people or technology, to focus on what matters most.

Think about it: paying someone $150 a month to handle admin could give you back five hours. What could you do with those five hours? Land a new client? Rest? Be with your family? I’m willing to bet the ROI is higher than $150.

Your Challenge This Week

I want you to pick one task to delegate to a human and one to delegate to AI. Do it within the next seven days.

It doesn’t have to be big. It just has to get something off your plate. Because the truth is, you don’t need to figure this all out alone. And the more you practice letting go, the more freedom, growth, and energy you’ll create.