Why It's Okay to Change Your Mind in Business
Apr 30, 2026
There’s something really interesting that happens when you’ve been in business for a long time.
You get good at what you do.
You build something that works.
You create offers that sell.
And then… at some point, you realize it doesn’t quite fit anymore.
That’s exactly what this conversation brought up for me.
In this episode, I sat down with Laura Schoenfeld—another business mentor, another mom, another “Laura S”—and we had a really honest conversation about what it looks like to evolve in business.
Not just strategically.
But personally.
The Online Space Has Changed (And So Have We)
Laura has been in the online space since 2011.
Let that sink in for a second.
Before Instagram was a business tool. Before TikTok. Before any of this felt… crowded.
And one of the things we talked about was how much the space has changed.
It’s easier than ever to start a business now.
The barrier to entry is low. The tools are accessible. You can build something quickly.
But at the same time, it’s noisier.
There are more people. More opinions. More content.
And in a lot of ways, the pendulum has swung so far toward “anyone can do this” that we’ve lost some of the depth of real expertise.
Which is why this conversation felt important.
Because it brought things back to:
Are you actually an expert?
Do you have a perspective?
Are you thinking for yourself?
Let’s Talk About AI (Because We Have To)
We also talked about AI—and I’ll be honest, this is something I’ve been navigating myself.
There was a period where I caught myself outsourcing my own voice.
Asking AI what to say instead of just… saying it.
And what I’ve realized (and what Laura echoed) is that AI works best when it’s a partner—not a replacement.
Use it to expand your ideas.
Use it to repurpose your content.
Use it to support your thinking.
But don’t let it be your thinking.
Because the moment you do that, you lose the very thing that makes your business work: your perspective.
You Don’t Need a Complicated Business
One of my favourite parts of this conversation was how simply Laura broke this down.
Because we are in a time where everything feels like it needs to be more.
More platforms.
More funnels.
More offers.
More everything.
But when you strip it all back, a business really only needs three things:
Something you sell.
A way to convert people into clients.
A way to get in front of the right people.
That’s it.
And I think so many women—especially moms—get caught in this cycle of overcomplicating things because they think that’s what success requires.
It doesn’t.
Clarity will always outperform complexity.
When Something “Successful” Stops Feeling Right
This is the part of the conversation that I keep coming back to.
Laura shared that she recently made the decision to shut down a program that had made millions of dollars.
A program that worked.
That people loved.
That was fully built and systemized.
And she walked away from it.
Not because it wasn’t successful.
But because it no longer felt aligned.
Because it had become too big, too broad, too heavy to hold.
And because she realized she didn’t want to be responsible for everything inside of it anymore.
I think this is something we don’t talk about enough.
Just because something is working… doesn’t mean it’s right for you anymore.
Motherhood Changes the Way You Build
We also talked about how different business feels with kids.
And if you’re a mom, you don’t need me to explain this.
The time is different.
The energy is different.
The capacity is different.
And what you’re willing to tolerate becomes very clear.
One of the things Laura said that really stuck with me was that she didn’t want to feel like she was “mothering” her clients.
And I think that’s something a lot of us can relate to.
There is a difference between supporting people… and carrying them.
And when you already have little humans who need you, that line matters.
You’re Allowed to Be “Selfish” in Your Business
At one point in the conversation, I said this—and I want to repeat it here:
You’re allowed to be selfish in your business.
You’re allowed to change your mind.
You’re allowed to outgrow your offers.
You’re allowed to want something different.
That doesn’t make you inconsistent.
It makes you honest.
Now, of course, we still operate with integrity. We honour what we’ve sold. We complete what we’ve committed to.
But beyond that?
You get to choose again.
This Is What Evolution Actually Looks Like
If there’s one thing I hope you take from this episode, it’s this:
Growth doesn’t always look like adding more.
Sometimes it looks like letting something go.
Even when it’s working.
Even when it’s profitable.
Even when other people don’t understand it.
Because the goal isn’t just to build a successful business.
It’s to build a business that actually fits your life.
This was one of those conversations that felt like a mirror.
A reminder that we’re allowed to evolve.
And that sometimes the most aligned next step… is starting again.
