Why I Created a Community for Business Owner Moms Who Take Business Seriously

When I first started This Mother Means Business, my goal was simple: create a space where moms building businesses felt understood.

 

Because here's what I've learned over the years—running a business while raising a family can be incredibly isolating.

 

You love your kids, but you also love what you're building. You want to be present at home, but you also want to grow your business. You care about revenue, strategy, leadership, and serving your clients well, yet sometimes it feels like those conversations don't quite fit in the usual parenting circles.

 

That's exactly why this community exists.

 

Not because every woman wants to build a seven-figure business. Not because success has to look the same for everyone. But because there are women who take their businesses seriously and deserve a place where that ambition is understood instead of questioned.

 

Somewhere along the way, "serious business owner" became synonymous with working around the clock.

 

I don't believe that.

 

To me, taking your business seriously means being intentional. It means making thoughtful decisions, building systems that support your life, and creating a business that is both profitable and sustainable. It means recognizing that your business should fit your life—not consume it.

 

Ironically, that belief is exactly what led me to make some of the biggest changes I've ever made inside my own business.

 

Over the last few months, I made the difficult decision to close two of my highest-revenue mentorship programs. From the outside, it probably didn't make much sense. The programs were successful, women loved them, and they had become a significant part of my business.

 

But success alone isn't enough reason to keep doing something.

 

As coaches, we're always encouraging our clients to build businesses that align with their strengths, their priorities, and the season of life they're in.

 

Eventually, I realized I needed to take my own advice.

 

When I really looked at how I was spending my time, I saw that the work I loved most wasn't managing large communities or trying to create one-size-fits-all experiences. It was sitting with a client's business, asking better questions, thinking strategically, and helping her see opportunities she couldn't see herself.

 

That's where I'm at my best.

 

I also realized that trying to support women who were all at vastly different stages of business often meant I couldn't serve anyone as deeply as I wanted to. A woman trying to land her first client needs very different conversations than someone who's already running a profitable business and wants to scale sustainably.

 

Those realizations weren't easy, but they gave me clarity.

 

As I reflected on the direction of This Mother Means Business, I became more certain than ever about who I serve best.

 

She's already building something.

She has clients.

She's making money.

 

She isn't looking for permission to start a business—she's looking for guidance on building a better one.

 

She wants to create more profit without sacrificing her family. She wants to make strategic decisions instead of reactive ones. She wants to feel like the CEO of her business while still being present for the people who matter most.

 

Those are the conversations I want to have.

 

Not because other entrepreneurs aren't welcome here, but because I've learned that my greatest impact happens when I'm helping women who are ready to grow what they've already built.

 

One thing hasn't changed through all of these shifts: I still believe community is one of the most powerful tools we have as business owners.

 

The difference is that I've become more intentional about what that community looks like.

 

Instead of trying to create a space that serves everyone in every season, I want to build spaces where women can have meaningful conversations with people who understand the challenges they're facing. I want to create opportunities for connection without adding more overwhelm to already full calendars. I want resources that are practical, mentorship that goes deeper, and support that actually moves businesses forward.

 

That's why the This Mother Means Business community is evolving, with free resources, quarterly masterminding calls, and mentorship opportunities designed specifically for women who are committed to growing businesses that fit their lives.

 

If there's one thing I hope this season of my business demonstrates, it's that growth isn't always about adding more.

 

Sometimes it's about becoming more honest.

 

More honest about who you serve.

More honest about how you work best.

More honest about the kind of life you're trying to build alongside your business.

 

For me, that honesty led to closing programs that were working so I could create something that feels even more aligned with the mission I've had all along: supporting women who take their businesses seriously without asking them to sacrifice themselves in the process.

 

If you've been craving a place where ambitious conversations, strategic thinking, and real life can exist together, I hope you'll find that here. Because building a business you love shouldn't mean choosing between success and the life you're working so hard to create.