What It Really Took to Bring This Mother Means Business Live to Life

There are seasons in business where everything expands at once.

The vision gets bigger. The opportunities get bigger. The responsibility gets bigger.

And if I’m honest… so does the pressure.

I wanted to record this while it’s still fresh, because this event—This Mother Means Business Live—was so much more than just a day. It was a full season of growth, stretching, learning, and a lot of moments where I had to meet myself in a new way.

And I want to take you behind the scenes of that.

 

This didn’t start with certainty.

It started with fear.

In 2024, I asked a group of women, “Would you come to an in-person event if I hosted one?”

So many of you said yes.

And then… I didn’t do it.

Not because I didn’t want to. But because I was scared. Scared of the risk, the investment, and honestly, scared of what it would look like if I did it and no one came.

So I stayed where it felt safe.

Until I didn’t.

In 2025, I found what I call my “10 seconds of courage,” booked the venue, and hosted the first event with 65 women.

And it was incredible.

But it also almost crushed me, because I did everything myself.

 

Going into this year, I thought I had a solid plan.

Same venue. Slightly bigger room. Maybe 100 women.

It felt like growth.

But looking back now, I can see… it was still safe.

It wasn’t until the right people came into my world—people who could see bigger for me than I could see for myself—that everything shifted.

I was challenged to expand the vision.

To ask bigger.

To allow more support.

And that changed everything.

What I thought would be a 100-person event turned into 160 women in the room, a title sponsor, multiple brand partnerships, and a completely different level of experience.

There’s a version of this story that’s all strategy.

But the truth is, most of this season was internal.

There were so many moments leading up to this event where I felt like… who am I to be doing this?

Who am I to host something at this level?

Who am I to have these sponsors, this room, this responsibility?

And so instead of ignoring that, I supported myself through it.

I increased my therapy. I worked with a trauma coach. I spent time really looking at the stories that were coming up so that I could walk into that room grounded in who I am.

Because this level of growth doesn’t just ask more of your business.

It asks more of you.

 

One of the most important things I did before the event was define what success actually meant for me.

Not what it looked like from the outside.

But what it felt like from the inside.

Because by the time we got to the event, the tickets were sold, the sponsors were there… all the external markers were already in place.

So I had to ask myself—what actually matters?

And for me, it came down to connection.

Presence.

Real impact.

That changed how I showed up completely.

 

There are so many things I could share about the logistics, the sponsors, the scale of it all.

But the truth is, the things that stayed with me the most were the small moments.

Sitting in a hotel room the night before, packing bags with women who just showed up for me without question.

Borrowing socks from my best friend the morning of because I didn’t pack the right ones.

Watching women walk into the room and immediately feel safe, welcomed, and connected.

Seeing my daughter there… watching what I’ve built, experiencing it in real time.

There was a moment where she came on stage with me and the room just erupted.

And I stood there holding her, trying not to cry, thinking…

This is it.

This is why I do this.

 

Something I didn’t expect?

How hard it would be to receive it all.

The feedback. The messages. The “this was incredible.”

There’s a part of me that still wants to question it.

To downplay it.

To make it mean less than it does.

But I’m really working on just letting it be enough.

Letting it be true.

 

This episode isn’t just about an event.

It’s about what happens when you stop waiting until you feel ready.

When you let people support you.

When you allow yourself to step into something bigger—even before you fully believe you can hold it.

Because none of this came from having a perfect plan.

It came from being willing to try.

From asking.

From failing.

From continuing to move forward, even when it felt uncomfortable.

 

I want to say this to you, because I needed this reminder too:

You’re allowed to be in the stretch.

You’re allowed to not have everything perfectly figured out.

You’re allowed to outgrow the version of yourself that got you here.

But you’re also responsible for supporting yourself through it.

For coming back to yourself when it’s over.

For building in a way that you can actually sustain.

Because I’ll be honest—this season stretched me.

And I’m looking forward to coming back to baseline, to rebuilding my rhythms, and to sharing what that looks like with you too.

 

I am so deeply grateful.

For every woman who showed up. For every conversation. For every moment.

This didn’t happen because of me.

It happened because of all of us.

And I’ve never been more sure that this work matters.