Thinking about starting a product-based business? Read this first.
Jun 19, 2025
If you’re in the world of product-based business—or even thinking about dipping your toe in—you need to hear this one.
This week on This Mother Means Business, I sat down with the incredible Heather Hird, a product business expert and mentor who helps makers, e-commerce founders, and product-based entrepreneurs grow their sales and build brands that actually last.
Here’s the truth: running a product-based business is not the same as running a service-based one. And while I can support my clients with visibility, structure, and strategy, there are certain conversations I simply can’t lead with integrity.
This is one of those. So I called in an expert.
We talk about:
- What it really takes to grow a product-based business in today’s economy
- Why sales > funding (and what most people get wrong about pitching)
- The power of in-person community and why it matters more than ever
- How to actually figure out who your customer is (hint: it might not be who you think)
- The mindset shift that every product founder needs to make
Whether you’re just starting out or you’ve already got products on shelves, this episode will give you clarity, confidence, and a real plan for what comes next.
And if you know someone in the product space, forward this to them. It’s the kind of episode that saves people months of spinning their wheels.
Here’s to building businesses that work for your life, not the other way around.
