How to Embrace Being Multi-Passionate (and Why “Failure” Is Just Data)
Oct 23, 2025
What I Learned from My Conversation with Cafézia Coffee Founder, Jenna Goodhand
One of my favourite things about hosting This Mother Means Business is getting to have real, unfiltered conversations with women who are building unconventional lives.
In this week’s episode, I sat down with Jenna Goodhand, the brilliant and multi-passionate entrepreneur behind Cafézia Coffee. She’s a coach, speaker, community-builder, laughter-yoga leader, and a mom who’s proof that there’s no one “right way” to do business—or life.
Our conversation is a reminder that you’re allowed to want more than one thing. You can have multiple passions, projects, and identities—and still build something meaningful and successful.
You Don’t Have to “Pick a Lane”
We live in a world that constantly tells us to narrow down, specialize, and pick one focus. But Jenna and I both agree that the best ideas often come from being curious about everything.
Jenna shared that she’s spent her whole life following her curiosity—from manufacturing a coffee beverage, to leading laughter-yoga classes, to hosting sober dance parties. Every experience adds depth to who she is as a business owner and human.
And honestly? That’s the part that so many of us need to hear. You don’t have to pick a lane—you just need to keep learning, connecting, and trying new things.
Failure Is Just Feedback
One of the things I love about Jenna is her relationship with failure. She’s tried a lot of things—some that worked beautifully and others that didn’t.
And the way she talks about it? Refreshing.
“If things go well all the time, you’re not learning much. Time plus trial makes it easier to try again.”
That hit me hard. Because at the time of this interview, I was in the middle of something in my own business that wasn’t going the way I’d hoped. A few years ago, that would have gutted me. Now, I see it as data.
Failure isn’t the end—it’s information. It tells you what’s not working so you can pivot toward what is.
The Power of Pivoting
Jenna and I both talked about moments where we had to let go of something that once worked. For me, it was my Sisterhood Dinners, which eventually evolved into something new—bigger events, spa meetups, and new forms of connection.
For Jenna, it’s been about knowing when to move forward, pause, or reinvent. That’s the beauty of entrepreneurship—you get to change your mind.
If something’s not lighting you up, it doesn’t mean you’ve failed. It just means you’re ready for the next chapter.
Entrepreneurship and Neurodivergence
Jenna also opened up about being neurodivergent, and how her ADHD influences her creativity and work style. I know many of you listening (and many of my clients) can relate to that.
She talked about how ADHD can be both a superpower and a challenge—it brings energy, curiosity, and resilience, but also requires intentional systems and communication.
What I loved most was her honesty about learning to ask for help without guilt. She hires support where she needs it and gives herself permission to build in a way that works for her brain.
It’s a reminder for all of us: self-awareness is a business strategy.
Timing Matters More Than Talent
One of the stories that stuck with me was when Jenna shared how she launched a vegan cupcake business years before the market was ready. If she’d started it today, it would probably explode—but back then, it just wasn’t the right time.
That hit home for me. Because sometimes, the idea is right, the passion is right—but the timing is off. And that’s okay.
As Jenna said, “You can have the best idea in the world, but if the world’s not ready for it, it doesn’t matter yet.”
Yet.
The Freedom of Doing It Anyway
From skateboarding at 40 to launching a podcast about death (We Are All Dying), Jenna’s life is a reflection of her mantra: do the thing.
She reminded me—and all of us listening—that the biggest regrets in life usually come from the things we didn’t do, not the ones we did.
“We don’t know when our clock runs out. So why not just do the thing?”
That one gave me chills.
Final Thoughts: You’re Allowed to Be All of It
You can be creative, analytical, scattered, focused, serious, playful—all at once. You can have ten ideas and try five of them. You can fail publicly and still move forward with confidence.
Because every experiment, every pivot, every so-called “failure” teaches you something you’ll need for what’s next.
If you’ve ever been told to pick a lane, consider this your permission to create one that’s all your own.
